NSMC News

Richey Wood – Certified Physical Trainer

“How could my child have a concussion? He was never knocked out.” As a certified Athletic Trainer, I’ve seen otherwise caring parents push their child back into a competition, believing their young athlete to be fine. Our parents and coaches used to tell us, “you just got your bell rung". We now know it’s much more serious. The clearest sign we can offer of an athletic head injury is the feeling that something just isn’t quite right. Some symptoms are more obvious. It's easier to spot a headache or dizziness. But frequently, only family members can detect the most troubling signs of a head injury. They know their young athlete is reacting or behaving ‘off-their-game’. With the fall season, a host of youth sports activities return. Coaches, trainers, and school administrators have been closely studying the impact of head trauma related to soccer, softball, diving, cheerleading and a host of other competitive collision sports following the growing awareness of football concussion dangers.

Concussion Guidelines

Certified Athletic Trainers work with schools and athletic leagues. They help protect our young men and women competing in any sport from injury. Every year, the Mississippi High School Activity Association (MHSAA) updates their concussion policy and protocol for any head injury involving a young athlete. These guidelines will continue evolving as we learn more about the causes and impacts of concussions. For these guidelines to be most effective, parents and family members must be aware of concussion signs and symptoms. Familiarity will help identify when the child should see the doctor. It also aids collaboration with the coach, who ensures schools follow proper protocols and procedures at school. With any injury, rest is the most effective treatment. Resting a brain means avoiding stimulation from brightly lit rooms, video games, cell phones, and other electronic devices. Well-established guidelines for return-to-play exist across the state. Unfortunately, research around return-to-learn is still evolving for student-athletes. Forcing athletes to miss a test or skip homework because they were injured in an extracurricular activity is academic punishment. When is it OK to start exercising the brain after an injury? For now, the answer is unknown. Richey Wood is a Certified Athletic Trainer with the Mississippi Sports Medicine and Orthopaedic Center. To request an appointment at MSM’s Ruleville clinic at North Sunflower Medical Center, go to www.mississippisportsmedicine.com.

I wanted to take a minute to tell you about a pretty special day we had this week. On Tuesday morning, a good number of the amazing people on what we like to call “Team North Sunflower” took a few minutes to celebrate North Sunflower Medical Center being named the Mississippi Hospital Association’s Outstanding Rural Hospital of the Year.

In the Beacon Wellness Center, we welcomed MHA president and CEO Timothy Moore, a number of local dignitaries from all across the Delta and some from even further across Mississippi. We had some wonderful cake and summer-tea. I especially enjoyed sharing my sincere thanks with the truly dedicated professionals who consistently come to work every day fully committed to making North Sunflower what it is today. They make real the vision of Mr. Billy Marlow, our Executive Director. He is a very humble and capable soul who has been the architect of our entire system. Thru his dedication and tireless efforts have improved the lives of so many.

Mississippi Hospital Association – Outstanding Rural Hospital Award Video from Jim Burt on Vimeo.

The Highest Levels of Service and Quality

And then (as soon as lunch was over) we went right back to work, providing the highest levels of service and quality – EVERYDAY, EVERYWHERE, TO EVERY PERSON, IN EVERYTHING WE DO. You see, we recognize there are a number of good healthcare providers in the Delta. But you put your trust in us. To keep it, North Sunflower Medical Center will continue to invest in technology and specialty services. Our goal is to enhance the overall health of Sunflower County and the many surrounding communities. We believe in exceptional patient-centered care, utilizing current clinical best practices, expanding clinical services through partnerships, and remaining a vibrant Community Health Organization centered on improving the lives of people in the Delta. We maintain our commitment to provide excellent, predictable and measurable health care services delivered by competent and compassionate professionals. As an old man once said, “If we’d wanted applause, we’d have joined the circus". We’re proud of the recognition, happy that people beyond Ruleville see our hard work, and are always pleased to celebrate as a team. We know sustaining your trust is a tall order. Our dedicated team members commit themselves to consistently maintaining these principles. They show up daily, work hard and are passionate about our mission. And I’m truly blessed to be a part of their team. Thank you. Sam Miller, CEO

There’s no question you have to be a little creative to be a small-town hospital these days. At North Sunflower Medical Center, we believe people in small towns in Mississippi have the same rights to quality treatment as people living in Jackson or Biloxi. We also believe quality care means providing as many services as possible. The way we see it, it’s not quality care if you can get treatment in Ruleville for some things but then still have to drive to Greenville or Memphis for others. That's why we want to provide exceptional care for as many ailments, illnesses, maladies, accidents, aches, pains or general discomforts as possible – no matter how many (or how few) patients need them. That’s where the creativity comes into play.

Mississippi Sports Medicine Comes to North Sunflower Medical Center

When Mississippi Sports Medicine and Orthopaedic Center reached out to us looking for clinic space, we jumped at the chance for a partnership. By listening to our patients, we knew Ruleville needed quality orthopedic care. Mississippi Sports Medicine is the only full-service provider of specialized orthopedic care in the state. They share the North Sunflower passion for providing the highest quality of care available. Their commitment to professionalism and improving technologies make them a great fit for the North Sunflower Medical Center family. And so, starting July 12, you’ll be able to get the best orthopedic care in the state, from the most advanced orthopedic specialists in Mississippi right here in Ruleville. We’re proud Mississippi Sports Medicine and Orthopaedic Center saw Ruleville as a good fit for them. And we’re even more proud that patients in our community can continue to get the best care right here in Ruleville.

Requests for appointments can be made online at www.mississippisportsmedicine.com, via phone at (800) 624-9168, or from the MSM mobile app for iOS and Android.

Jeff D. Almand, M.D. Hip & Knee Total Joint Specialist

Walter R. Shelton, M.D. Lower Extremity - Hip and Knee Specialist

James W. O'Mara, M.D. Lower Extremity - Hip and Knee Specialist

E. Rhett Hobgood, M.D. Upper Extremity Shoulder and Elbow Specialist

TWO WAY STREET

By Robyn Marlow   Sometimes you talk. Sometimes you listen. We think both are very important to providing the best quality care. We listen to our patients and depend on them to tell us how they are feeling – long beyond the time they walk out our doors. We also talk with them, and explain how we can help them be healthy. We think this is a key part of what makes North Sunflower Medical Center different. We also know it is important that everyone in our community know all we do to help keep Ruleville – and people throughout the Delta – stay healthy and active. After all, North Sunflower is your hospital too. Recently we told you about the new efforts we are taking to better understand our patients’ experiences when they come to us for treatment. We are also working hard to tell the North Sunflower story to everyone who will listen. And that effort getting noticed. Last week, North Sunflower Medical Center was awarded five Aster Awards – including two Gold and two Silver awards – for excellence in healthcare marketing and advertising. http://www.asterawards.com/winners Our partners at Whitfield Media helped us bring home the Aster Awards for our sleep center commercial, diabetes telehealth network health fair flyer, and our “Oops” family commercial series. North Sunflower Medical Center also received Aster Awards for work done by Manning Signs, Inc. for our medical equipment van design, and Mediagin for the medical center pharmacy website. CHECK OUT OUR NATIONAL AWARD WINNING ADS HERE. Of course, getting national recognition for hard work is nothing new for us, but it’s another example of how we’re proud that every member of our North Sunflower family strives to be the absolute best at everything we do.  

A message from our CEO, Sam Miller:   "Simple things shouldn’t be so complicated. Every one of us at North Sunflower Medical Center want to provide the best possible care around. To do that, we need to be constantly asking our patients how they feel about the job we do. Nearly every organization – from a local restaurant, to Amazon, to Walmart – have all forms of complex customer service surveys to see how they can better serve their customers. In fact, even the IRS sends “satisfaction” surveys to people they have recently audited. But federal law prohibits hospitals from reaching out patients after a visit to ask, “How’d we do?” There are lots of good reasons for this, most importantly your right to keep conversations with your doctor private. But to reach our goal of continuous improvement, we needed to know where we did a good job, and where we need to do better. So this year, we started a partnership with J.L. Morgan & Associates to find a new solution that helps monitor and track patient experiences. It’s all entirely voluntary and anonymous. They call to ask a few questions, and then report back the total numbers to us. Because they are entirely separate from North Sunflower Medical Center, they are allowed to ask you things we cannot. Questions like, “Did you doctor clearly explain your treatment options?” Or, “Was your room clean?” We now get patient satisfaction reports every three months. This has allowed us to change the way we care for you. For example, we saw in the report last December that about 70% of patients said they “Always” received help as soon as they asked for it. This number was above the national average for hospitals, but we felt we could do better. We shared these patient satisfaction numbers with our exceptional team of committed healthcare professionals, and asked them to come up with a plan to cut response times on all patient requests. We also wanted to better explain how we care for patients each step of the way – so no one would ever feel like their requests weren’t our first priority. It’s working. In three months, the number of North Sunflower Medical Center patients who said they “Always” received help as soon as they asked for it went up 17 percent (from 70% to almost 87%). That’s better than 90% of all hospitals in the country, but still not where we want it to be. And by asking you where we can do better, we know we are going provide you and your family with even higher quality care. We are proud that North Sunflower Medical Center is above the national average in 10 of the 11 patient satisfaction categories we track. We are especially proud that almost 90% of our patients report that our nurses “Always” communicate well, and that almost 95% say our doctors do too. In the coming weeks, we are going to be working on making sure we understand when our patients are in any form of pain, and what we are doing to help manage their discomfort. And we are making sure patients know all they need to do to speed their recovery at home, after they leave our care. Providing exceptional care is the most important way North Sunflower Medical Center serves this community. We do that by investing in the latest technology, hiring the most talented people, and taking care of the basics. Simply listening to your feedback, and hearing your honest answers aren’t the most high tech things we do around here. But working to be better doesn’t always have to be so complicated."

Dear Section Members: Happy Spring to all. As I wrote this, Colorado was bracing for the 2nd spring blizzard of 2016 – no kidding! Since our last newsletter, I had the privilege of attending CSM 2016 in Anaheim, CA. For those of you who were able to attend CSM 2016, I’m sure you will agree that the conference was another smashing success thanks to the outstanding work of our education committee. At CSM 2016, we hosted a new informal event as a way to engage CVP Section members – we called the event a “Coffee Meet and Greet” - and I think it was another of CSM’s “smashing successes”. We hope to continue with this event in the future. If you attended the CVP Section Business Meeting, you would have heard that the CVP Section Board of Directors is in the process of revising the CVP Section Strategic Plan which will guide our activities over the next 3 to 5 years. We also created and debated new Mission and Vision Statements, as well as an update to our Organizational Values. In this newsletter, I would like to introduce the new Cardiovascular & Pulmonary Section Mission Statement: “Optimizing human movement and health by advancing cardiovascular and pulmonary physical therapist practice, education and research excellence.” A mission statement communicates the purpose of an organization by concisely outlining the goals and objectives of that organization. I believe we have captured the ambitions of the CVP Section in this statement – we will promote excellence in practice, education and research for all physical therapists and physical therapist assistants which will positively impact all of our stakeholders – from our patients to our referral sources to APTA to our legislatures to our section members. In future newsletters, you will hear more about the strategic plan. I value your comments. As always, I encourage you to feel free to contact me if you have any questions, concerns or if you would just like to chat. Cheers, Daniel Malone PT, PhD, CCS President

Full Article

North Sunflower Medical Center is an ‘Economic Powerhouse,’ for Ruleville. That's according to the Delta Business Journal, which did a sizable write up on our beloved town in their April edition. The Delta Business Journal also mentioned the 5,000 square foot expansion of our state-of-the-art clinic.  It is the new home of two doctors just joining the North Sunflower family.  The story also talked a lot about the sense of strong community involvement here in Ruleville, something we all take pride in.  The DBJ quoted Becky Tollison: "Our little town is really special. The hospital has just blossomed. The hospital keeps this little town going, but also [Ruleville’s] leaders.”

We're proud to be called an Economic Powerhouse for Ruleville. You can read the entire article here: April 2016 Delta Business Journal: Ruleville

Carmen Cooper-Oguz Monday, March 21, 2016 In the fall of 2015, I was selected for an international volunteer assignment in St. Lucia, an island in the Caribbean. I was approved for the assignment due to my dual credentials as a physical therapist and a wound care specialist.

NSMC Board of Trustees has re-scheduled their Regular Board Meeting for the month of March. The Board will meet in the Hospital Board Room at 11:30 A.M. on Tuesday, March 22, 2016. BOARD_RESCHEDULE